The Arch contribution to the BiodiversiScape Project

Arch's Contribution

A crucial part of the BiodiversiScape project is effective communication with various stakeholders. Arch has developed a comprehensive communication strategy that ensures the project’s goals and benefits are clearly and inspiringly communicated.

Part of the assignment involved creating a communication plan that spans several years, including thoughtful communication channels and messages. Additionally, extensive work was done to ensure a clear and accessible UX for the future website.

Besides communication, change management is another pillar on which the success of the BiodiversiScape project rests. Arch provided a tailor-made change management approach to ensure that all stakeholders not only understand the changes but also embrace them.

This approach includes:

• The vision and communication around the existence of the approach and its beneficial aspect through a multi-year strategic communication plan increasing in strength over the years 2024-2026.
• The coalition of sponsors and the chain of stakeholders to be established to increase the chances of success of the approach.
• The story of change, tailored for each actor in the coalition of sponsors.
• The stages of change by applying the ADKAR method to BiodiversiScape.
• The gradation of actions to address each stage recognized as essential in change management, which includes:
  1. Training partners in the actions.
  2. Raising awareness among the partners' employees.
  3. Raising awareness among hierarchical managers.
  4. Training biodiversity ambassadors for each structure.
• Ways to circumvent resistance to change.
• The creation of specific communication tools (e-learning and internal communication campaign within partners).